Discover the different logos of the LEGO company: 16 logos from 1934 to the last version registered in 1998.
(Scroll to the right for logos) →
1930
Used for correspondence, mailing labels and other print media.
1936
1939
The Lego logo in its box represents the pieces of the game that can be assembled.
1946
1950
1952
1953
1953
1954
1955
1955
1958
1960
First registered LEGO logo
1965
1973
1998
In 2022, LEGO owns 114 registered trademarks:
51
Marks verbal
Marks verbal
including : " LEGO EDUCATION " (EU trademark n°018110883) " LEGOVILLE " (FR trademark n°1344789) "Thinking with your hands and listening with your eyes" (EU trademark n°006361356)
52
Figurative and semi-figurative marks
Figurative and semi-figurative marks
of which :
EU Mark n°000106948
Mark EU n°000106948
03
Three-dimensional marks
Three-dimensional marks
of which :
International trademark n° 1118140
International trademark n° 1118141
Designs and Models
As of 2022, LEGO owns 2267 registered and published designs. Here is an overview of LEGO's filings and filing strategy worldwide:
Patents
In 2022, LEGO holds 961 patents. Here are some examples of patents filed by LEGO:
Wheel for a construction set (wo1993008885)
Toy building system to build and operate a remote controlled toy vehicle model (wo2021037880)
Building set (wo1998011968)
03. Overview of LEGO's IP strategy
The Brands
51
This is the number of invalidity decisions that LEGO obtained in June 2020 against designs filed by a Bulgarian company on characters or accessories constituting infringements of LEGO products (decision of June 30, 2020 - EUIPO).
Example:
Previous model LEGO
Contested model
Designs and Models
Some examples of oppositions filed by LEGO against third party trademarks (2014 - 2022):
Opposition refused by the INPI against the trademark LEGOAL n°184452008 for identical and similar products (OPP 18-3217/SHF 21/01/2019)
Opposition accepted by the INPI against the trademark LEGOTEL n°174332218 for identical and similar products (OPP 17-1547 / REF 21/09/2017)
Opposition refused by the INPI against the trademark VITALEGO n°164321525 for identical and similar products (OPP 17-0966/DDL 31/08/2017)
Opposition accepted by the INPI against the trademark LEGO CAFÉ n°1186434 for identical and similar products (OPP 14-1211)
04. In conclusion
This fabulous saga, retraced by a beautiful exhibition in Paris, confirms once again the interdependence between the success of a company and the performance of its intellectual property strategy .
A joint report by the EPO and EUIPO, published on September 25, 2019, shows that over the period 2014-2016, Intellectual Property Rights intensive industries generated:
29%
of all jobs in the EU or 63 million jobs over the period 2014-2016.
45%
of EU GDP per year, or 6.6 trillion euros.
Is your company thinking about its intellectual property strategy? Let's discuss it!
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