DDG is one of the most renowned and regularly awarded firms in the advertising and promotion sector:

• Advertising creations
• Unfair commercial practices, comparative advertising, sales promotion (lotteries, competitions, bonus sales, etc.)
• All forms of advertising: event-based, digital (targeted, segmented, behavioural, geolocalised, data marketing, etc.), editorial(Native Advertising, Brand Content), influencer communication
• Advertising contracts: advertiser/agency contracts, advertising network contracts and sale of advertising space (Sapin I Law), real time bidding contracts via AdExchanges (DSP/SSP), marketing data contracts, and contractual, social and tax aspects of image purchase contracts (models, sportsmen, influencers, etc.) and artists and advertising films, celebrity contracts, muses

In these areas, DDG has acquired exceptional experience in advising major players in the entire advertising ecosystem: media (television, radio, press, internet platforms), advertising sales houses, internet search engines, creative agencies, media agencies.

We work for major advertisers in all sectors, including regulated ones: alcohol, tobacco, online gaming and betting, pharma. We are at the forefront of new advertising practices and maintain close links with regulatory bodies (ARPP, CSA, CNIL, etc.).

All of the firm's skills are used to meet the needs of the advertising sector: intellectual property (copyright, trademark), unfair competition and parasitism, consumer law/unfair trade practices, sectoral regulations, Labour Law, personal data, etc.