"Brands play an increasingly complex role in society. Their position goes beyond economic impact to include social and environmental impact.
Faced with new consumer demands and the desire of companies to place the environment at the heart of their strategy, certification marks play a key role.
A 2022 study on the evolution of consumers' Google queries* conducted over 5 years, in 90 countries and across several business sectors, reveals :
"On the one hand, that consumers are increasingly inclined to consume less, but better, and on the other, that they approach their investment and their relationship with finance by increasingly taking into consideration its impact on the planet and society."
The EU certification mark in 4 practical questions:
The applicant creates a "quality label" trademark, which he authorizes third parties to use to certify their products and services. The certification mark is a sign of supervised quality and reinforces the company's brand image.
Any natural or legal person, including institutions, authorities and bodies governed by public law, provided that this person does not carry out an activity relating to the supply of products or services of the certified type.
An EU certification mark must meet the same criteria as an individual mark (distinctive, available, compliant with public policy and not misleading for the consumer).
The depositor must :
A European Union certification mark is valid in all 27 EU member states.